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Category: Projects
Suzuki – Beat the city campaign
Release date:
Suzuki – Beat the city campaign
The BEAT THE CITY promotion entailed a huge Australia wide billboard campaign.
As well as a long running press ad campaign in magazines such as Wheels.
My tasks completed on this project were design, photo retouching, formatting and finished art.
This campaign was very successful in showing the Swift in a new way and contributed
to a significant sales increase, particularly among males.
SEM / SEO
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SEM / SEO
Over the past few years Google analytics and adwords have become extremlely important for me. The ability to measure the effectiveness of design and usability on sales and conversions has taught me a great deal. Recently I have been implementing new remarketing techniques for MEGT’s Google Adwords.
EDM Marketing
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EDM Marketing
An important aspect of my last two roles has been the output of targeted EDM’s. I am involved in many aspects of EDM marketing including the creative, copywriting, data collation, building and sending the EDM. I then use measurement to discern what worked creatively and functionally and what can be improved on in the future to drive more opens, click throughs and ultimately sales.